I've got extensive experience helping brands of all sizes grow using these three channels. Combining that with my passion for running and experience as a coach, I can provide you with all the guidance needed to really help your run coaching business thrive.
SEO is a vital part of growing and establishing your coaching business. It is simply the process of ensuring your website is optimised to be found on search engines like Google. I have extensive experience helping coaching businesses like yours, be found and successful on search engines.
Diagnose and fix any technical issues on your current site
Help you adapt your content to be more visible on search engine
Guide you with a strategy for how you create content to grow
Provide strategy around what content to create
Grow a strong backlink profile to your site
Sort out all of the SEO super basics like submitting sitemaps
No. SEO only stands for "Search Engine Optimisation", there are search engines for lots more than websites.
Help you get your videos found on YouTube
Help you stand out on running coach directories
Help you grow on platforms like Etsy if you sell training plans
SEO is a cost effective long term strategy to grow your business and achieve longevity. Before you agree to SEO, you should understand it is a long term strategy.
SEO is priced as a simple, monthly retainer. The first month will always be used as a full audit of your existing setup and presence. From there, I'll recommend the next steps and we can discuss.
The price for your retainer will depend on how much time you'd like to dedicate to SEO. Spending more time each month can help speed the process up simply because more is able to be done.
PPC or Pay-Per-Click advertising is a fast, effective and proactive way to grow your business. It can help stimulate growth, help grow your existing client base and supercharge your business.
My recommendation for running coaches interested in PPC advertising, is to start small and on a trusted platform. This boils down to using Google Ads to grow your business.
Google Ads is a tried and tested method of helping businesses grow. Helping you instantly appear towards the very top of relevant searches.
Not really, no. It will depend massively on your business and where you tend to do business, but in general, you can achieve fantastic results in this area with budgets that are easily affordable for typical running coaches.
Whatever your thoughts around budget are, we can discuss it all in our initial chat and decide from there if PPC is the right option for you.
PPC, much like SEO, is priced on a simple monthly retainer with a one-off initial cost to set up the account and campaigns. The cost of the retainer depends on what ideas you have in mind and the areas you'd like to target. The initial set up cost also depends on the strategy that comes out of our initial consultation.
Social media is a common way for runners and athletes to engage with their coaches. Social media is also a fantastic tool to expose your coaching business to more runners and potential clients.
Build up a brand reputation. Showcasing your unique valuation proposition to runners
Expose your brand to a wide audience of potential new athletes
Keep an existing audience of interested clients engaged
Provide value to your athletes, strengthening existing relationships
Before we do anything, we'll always begin with a no obligation, pressure free consulation about your business. This will help us decide which strategy is best for your business based on your goals and resources.